The new EWS Grouping feature in your Backoffice can help you categorize your prospects into smaller groups.
But wait – why is this important to your Enagic® business? Any expert will tell you that you want a marketing approach focused sharply enough that prospects believe you’re talking specifically to them.
Instead of wasting all your energy and resources on a broad campaign that doesn’t speak to anyone, you should create a smaller group of similar prospects – a niche – and get specific!
Here are several examples…of prospects that should each receive a different type of marketing campaign:
- An executive business builder who wants to escape his corporate office (a business builder!)
- A family concentrated on natural, preventative health (a consumer)
- An eco-conscious stay-at-home mother who wants to rid her house of chemicals (tree hugger)
- An Enagic® team leader in your downline who has already purchased a machine and wants to build a successful business (add them to your “Team Database”!)
When you’re grouping your prospects, think about their interests and needs, and how Kangen Water® can address those. You’ll start to see that your business offers a variety of solutions to many different people. So why settle for a one-size-fits-all campaign?
Once you’ve created your groups, it’s time to get the most out of your Backoffice!
Watch the video above to learn how to use the Grouping Feature!